Briefing

Create a concept for a modern airline and develop a solid corporate design to visually communicate the brand.

Concept

The niche business focus on a special target group of kitesurfer, windsurfer, and surfer and their needs. The airline are offering sesonal flights to surf destinations and lots of benefits for sport traveling like oversize luggage.

Coporate Identity

User Interface

Another outcome has been a prototype to represent the main functionality as well as to build a foundation for user testing in an early stage.

Description

Whitecabs is an innovative airline that serves your needs as a kitesurfer. Weather you are trying to find the curviest wave or butter flat water, whitecabs brings you to the world best kite spots.

Are you sick of paying a lot of money to bring your equipment? Well lean back, we include 100kg oversize luggage, so you can bring all your kites with you. The checkin is as easy as finding the perfect destination. No more hassle dropping of your bags. Our service will take care about you and your gear. No surprises on arrival, no more broken boards or missing kites when you need them most.

Our kite addicted team developed a fantastic mobile app that makes planning your next trip a pleasure. The intelligent search delivers the cheapest flights on base of your favors.

Besides familiar options like departure and destination or start and return date the app ships with a powerful search engine. Feed it by putting all kind of your preferences in as, prefer wave spots or suitable for beginners. Enter as much as information as you like but you don't necessary have to. This is the world first mobile app that shows you results instead of input forms. In fact, only the destination you need to tell us and we show you a various list of adventures to fly to. We build a filter system that make it easy for you to tweak your results as much as possible like excluding airports for overlays.

There is a flight you like but you're not sure yet? No problem, we made it easy to save them for later. Choosing a flight is often time-consuming research. You can discover information about wind statistic or night life right in the app. Therefore, we designed a detailed trip page where all the essential information comes together. A visual representation of the flight gives you an immediate impression of detail. For even more detail we included informations about the spot: Water (Ocean, Lagoon, River)

• Beach (Sand, Grass, Less Space, Bars)
• Wind (Direction, Morning, Afternoon)
• Tides (Best Tide, Poor Tides)
• Forecast (Next days)
• Weather (Water and Air Temperature)
• Equipment (Typical used kite size, Wetsuit required)
• Surroundings (Nigh-life, Side-activities, Family Friendly)
• Opinions (Rating, Reviews, Distance and Pictures, Accommodation)

By default we provide you data for the closest spot. Sure you can change it by swiping through all the different beaches nearby. No need to worry, whitecabs offers you seasonal flights, so you can only choose the right trip. In fact plaining your trip with this app is fun. No more research for all the side facts.

So, what are you waiting for? Start packing your kite and enjoy a windy holiday powered by whitecabs. This App is available on your favorite mobile os, Android and iOS.

See you at the beach.

Whitecabs - developed for kitesurfer by kitesurfer.